If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start spending money, try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services.
I have collected 50 free social media monitoring tools.
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.
Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.
SocialPointer is a real-time social media marketing platform for marketing agencies and individuals. It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. SocialPointer lets you monitor, listen, respond and engage.
Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own. I found some of the news sources other tools missed.
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.
Measure your performance. Glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.
Get accurate information about your community using different search criteria that will help you make strategic and error-free decisions. Take advantage of knowing exactly who shapes your community: where your followers are from, which language they speak, their activity on Twitter, etc.
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence on Twitter to find the people the world listens to. It analyzes content to identify the top influencers.
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. You can personalize your results dashboard and return to it for your customized search. News pages provide the latest headlines on topics such as entertainment, politics, shopping, sports and more.
ViralHeat [formerly ArgleSocial]
ViralHeat provides software to help your organization participate in conversations with prospects and customers, drive brand awareness, and integrate social media deeply throughout your organization. Behind the scenes they crunch your social activity through their big data engine to provide you with the most actionable social intelligence in the business.
Antavo is a web-based marketing software to build intelligent promotions. Supporting multiple platforms, it helps to convert online traffic into paying customers without real IT knowledge. It improves ad efficiency and increases lead generation.
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for users. Users can find answers to their questions from others who share similar interests. Their goal is to allow users to search the “human to human” discussions that exist on the Internet.
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data scattered across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more from one single location in real-time.
EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores.
Facebook search is notoriously bad and will not find much, but if you have nothing else to do then give it a shot. It relies heavily on your social graph so the results you get may not be meaningful for your target audience.
Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.
Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice. Your results include all blogs. The blog index is continually updated, so you’ll always get the most accurate and up-to-date results.
Trends allows you to compare search terms and websites. With Google Trends you can get insights into the traffic and geographic visitation patterns of websites or keywords. You can compare data for up to five websites and view related sites and top searches for each one.
A free monitoring tool for measuring your brands or keywords using 32 social networking sites, HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web.
IceRocket is a search tool for blogs, web, Twitter, Facebook, news, and images.Create your own Trend Graphs with the Trend Tool. Enter keywords to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels.
Kred is a social-media scoring system that seeks to measure a person’s online influence. Created by the San Francisco-based social analytics firm PeopleBrowsr, Kred attempts to also measure a person or company’s engagement, or as they call it, outreach. PeopleBrowsr hopes that combining both measures can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice.
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.
It’s a twitter monitor. It lets you monitor the twitter world for a set of keywords and watch what people are saying. Just type three words into the three search boxes and within seconds you’ll start seeing relevant tweets streaming live.
Nearby Tweets is a geography-centric Twitter tool (localizing Twitter) for social networking, building customer relationships, and monitoring real-time buzz.
Monitor and analyze everything on a single platform with Netvibes. Now you can eliminate noise and get smarter, more relevant results by combining powerful adaptive analytics with expert human curation. And unlike “black box” analytics, their Open Corpus keeps you in complete control, while their award-winning SmartReader makes it easy to monitor hundreds of sources in real-time
NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Nutshellmail supports Facebook, Twitter, LinkedIn, MySpace, and Ning.
Omgili Buzz Graphs let you measure and compare the Buzz of any term. The Buzz is the percentage of the term out of the total number of discussions Omgili covered on a specific date.
Pinerly.com is the easiest way to market your visual content onto social media sites, starting with Pinterest. Users can schedule pins, receive real time analytics on which pins are most effective, use multiple accounts, and bookmark. The company also churns out best practices data for content creators and brands on the platform.
SamePoint.com tracks millions of conversations taking place across blogs and social media sites. SamePoint converts discussions into web pages, or permalinks, and organizes them within a tag cloud. SamePoint can serve as the nexus where the conversations meet, providing a single place for all discussions on a specific topic.
Seesmic is a suite of social media management and collaboration tools that provide everything to build your brand online. Seesmic has applications on every platform, including mobile, and a marketplace of third-party plugins. Seesmic gives you social media monitoring, updating and engaging in real time.
Track your shares, likes, tweets, and more. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Digg, LinkedIn, Google Buzz and StumbleUpon.
Schedule tweets, track keywords, view extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, and access a personal status feed — your own tweet engine, unlimited accounts.
Search Technorati and note the authority and rank of the blogs listed in the results. Authority measures a site’s standing and influence in the blogosphere. Rank shows what position this authority gives the site. It is not a very good tool for lesser known blogs as it misses a lot of great sites.
Tinker helps you stay on top of your favorite events by showing you the latest buzz from Twitter and across the social web. Create or follow an event stream by choosing a keyword. An event could be anything: the Oscars, a new iPhone release, a movie premiere, a book launch, or a Superbowl party. Tinker also lets you search for the top news, topics and places people are talking about.
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences related to it, as well as other concepts that they are discussing in connection with the original search.
Topsy is a real-time search engine. Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain. Topsy’s algorithms identify influencers for any searchable criteria, using these influence calculations to rank results. It displays results for related terms and articles, trending topics, identifies experts (influencers) and shows you trackback pages for everything in its index.
Twazzup is real-time news platform. It allows you to filter the news out of live Twitter content. It’s useful for understanding who are the influencers on a given topic and what are the trending sources.
Keep track of conversations that mention you, your products, your company, anything, with hourly updates. You can keep track of who’s tweeting your website or blog, even if they use a shortened URL, Great for online reputation management, catching all your @replies and @mentions.
TweetPsych uses linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets. It works best on accounts that are operated by a single user who uses Twitter in a conversational manner, rather than simply as a content distribution platform. Created by Dan Zarrella.
TweetReach measures the impact of social media conversations. Use it to understand how many people were reached by tweets about a topic on Twitter.
TwentyFeet is an “egotracking” service that will help you keep track of your own social media activities and monitor your results. They aggregate metrics from different services, thus giving you the full picture of what happens around you on the web – all in one place.
Analytics for social relationships. Twitalyzer knows who is in your social network and where they live, allowing you to be more targeted in your outreach efforts. Twitalyzer provides Twitter’s most robust benchmark reporting, ranking Twitter users ten different ways. Authored by Eric T. Peterson author and blogger.
Twitrratr built a list of positive keywords and a list of negative keywords. It searches Twitter for a keyword and the results are cross-referenced against adjective lists, then displayed accordingly.
Twitter Grader lets you check the power of your Twitter profile compared to millions of other users who have been graded. Just enter your Twitter username and you’ll get an instant grade and report. It looks at a variety of factors including the number of followers, power of those followers and the level to which you are engaging the community.
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.
A StreamGraph is shown for the latest 1000 tweets which contain the search word. You can also enter a Twitter ID preceded by the ‘@’ symbol to see the latest tweets from that user.
WhatHashtag is service that allows you to find the most used Twitter hashtags for the keywords you enter. Search for the keyword and you will automatically get the most popular hashtags used worldwide to discuss your topic. The result retrieves the last 1,000 tweets related to your keyword, and orders hashtags by frequency of use. Using WhatHashtag you will gain visibility when tweeting your opinions, extend your reach beyond your followers in the most effective way.
Who.unfollowed.me is a service that helps you track your unfollowers in real time. You can check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.
That’s all folks. If you know of a great free tool then please let us know in the comments.