How Mobile Leads To Sales [Infographic]

If your product is sold in brick-n-mortar retail locations and you have no mobile marketing strategy, you are missing out on potential sales.


According to the Mobile Path-to-Purchase Study by xAd-Telmetrics, 46 percent of consumers use their mobile devices exclusively for purchase-related activity.

Interesting Takeaways include:

  • 50 percent of mobile searchers use their devices at the start of the search process.
  • 54 percent of mobile users use additional media sources for researching purchases.
  • 49 percent of smartphone and tablet searchers rank online or PC as their primary media resource.
  • 70 percent of smartphone and tablet searchers prefer brand applications or sites for:
    • Banking and Finance searches
    • Insurance
    • Retail

Could this new data mean a changing landscape that’s evolving faster than expected?

Here’s the infographic:


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  • Jim Traister

    Neat stats and find the one about “50% of the smartphones use their device at the start of the search process and then 31% use their device to finish up the process.

    • Juntae DeLane

      I agree. Its very insightful. Thanks for reading and commenting.

      • Jim Traister

        Pleasure…it was insightful with some new information that I did not have. Thanks for sharing and have a great day!