How to Get More Likes on Facebook [Infographic]

Everyone wants to be liked. Nearly every brand attempts to be personable on social media. So, how can a brand be liked?


Hate it or love it, one anecdotal way to determine this is by the number of likes on Facebook. Dan Zarella conducted research to find out exactly how to be “liked” on Facebook—a lot. Below is an infographic created by Dan that outlines how to get more “likes” on Facebook.

Interesting facts to note are:

  • Sharing on Facebook increases on posts with around 450 characters.
  • Some say there is no “I” in team. It looks like that doesn’t apply to Facebook postings. If you say “I” or “Me” then you will garner more Facebook likes. Perhaps this is due to the personal nature of social media and particularly Facebook. Naturally, people use the site to cultivate personal relationships and such posts perform well in this environment.
  • As marketers, we all know (or should know) to K.I.S.S. or keep it simple stupid when communicating with consumers. Based on research conducted by Zarella, this may no longer apply within Facebook. In fact an 800 character post can get as many likes as one with 90! Perhaps this is due to the saturation of users timelines with short messages and photos. Conversely, users may find longer posts more appealing now than usual. Is that true? Let me know your thoughts in the comment section…

Without further ado. Here’s the infographic:


 Let me know your thoughts? Click here to comment.

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  • Hi Def Life Coaching

    Great stuff! Learned a lot from this post that I’m going to put to use immediately. Thanks for this! – Vic

    • Juntae DeLane

      Sure no problem! Thanks for reading and commenting

  • jonathanstreeter

    I find it hard to envision a scenario in which the word “I” or “me” could be used in my professional social media life, since I post from corporate, not personal accounts. It’s an intriguing thought, however!

    What’s really missing here is whether frequency of posts per day affects user interactions. I’m often asked to post four or five things a day, which I think is too much for our followers.

    • Juntae DeLane

      Hi Jonathan. It seems like more corporate brand are sounding more personal when communicating via social media. For certain brands, it is difficult to convey personalization by stating “I” or “Me” (unless you’re the Gieco lizard). I wonder if using “we” or “us” will serve the same purpose. Do you think this will apply in your professional social media life?

    • Steven miller


      I also worked as a community manager of 4 corporate accounts. While three of them would never have accepted an “I” or “me,” we did have a fourth account which was to demonstrate the brands personality a bit. Numerous people were encouraged to tweet appropriate things from this, often using the first person. It was a way to let our small company show off another side. It was by no means the same target audience as our extremely content driven accounts, but it did still post valuable content when applicable. It was just a little different and allowed us to connect on one more level.

      • Juntae DeLane

        Thanks for reading and commenting Steven. The relationship dynamic between consumer and brand are changing. The way in which brands communicate is no longer unilateral–its bilateral. Furthermore, since people respond better to emotion than generic CAN messages. In most cases, a first person persona is best.