Latest Projects

  • Paramount Pictures Home Entertainment

    Paramount Pictures wanted innovative programs which stimulate Blu-ray & DVD sales through retail accounts. I developed a consumer promotion with Pepsi to promote the release ...

  • Street King Energy

    Currently developing digital and field marketing programs for this brand. Check back for project updates...   Check out these videos: View SK Viral Video ...

Latest News

Lovemarks

Defining a brand in which I am devoted is extremely difficult. After much thought, I found a commodity that I use almost two to three ...

The Infocircus

Introduction I am sure that you all have heard of the infamous shake weight. Although I have seen countless ridiculous exercise devices on the market, this ...

Mobile Coupons

Loyal consumers are not the target of couponing or other promotions because they tend to stick to their brand even if an incentive is offered ...

Challenges with Traditional Marketing

It costs more to acquire a new customer than it does to keep an existing one. This is a principle that is taught in all ...

Improve Engaement On You Facebook Fan Page

If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social ...

Cable vs. Digital Distribution – The state of the cable industry

Cable television has become an important part of the media environment because of its ability to provide content to specialized segments. Now, marketers can utilize ...

Wireless Power Lightens Up Cereal Boxes

Wireless Power Lightens Up Cereal Boxes"eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement ...

How Social Media Helped Toy Story 3 Win at the Box Office

Toy Story 3 was one of the biggest films of 2010. As Pixar’s 11th full-length film, the third and final chapter in the world of ...

Why Lexus is my favorite brand

I recall my uncle getting a Christmas card from his Lexus dealer during the Holiday’s one year. It was not one of those seemly mass-produced ...

5 Key Tips for a Successful Social Media Content Strategy

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give ...

Reasons to NOT Automate Social Media

There are good reasons to automate parts of your social media program based on the efficiency it provides. However, there are also good reasons to ...

Disney Digital

The overall feel of the Disney web site parallels the experience that people have at its amusement park. It is a portal with entertainment and ...